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There is a huge upside potential rebuilding auto parts, like transmissions. However, I have friends who have gone into this business and it can take years to nail down your production process, develop your customer base and start to reap the big money.

In Boston one of the very best high skyscraper restaurant locations was taken over by a banquet facility company. The owner of this business grew up in the restaurant business but decided to build his own business exclusively around banquets. A banquet facility is an interesting alternative to the difficult restaurant business. You get to match your labor and food costs closely to your income. And by having a dedicated space and a tightly focused business you should be able to execute well.

Twice I have heard Jim Koch , founder of Sam Adams beer, talk about how he started his business. I find this to be a tough business. First you need a brew master with deep expertise. Then you have to get your beer taste to be very distinctive and very pleasing. You need consistent quality. You need to stand out versus the many other small brewers, build a clientele, and arrange for transportation. Nonetheless the market is huge and because of the success of micro-breweries, established beer distributors are increasingly willing to take on smaller labels.

I find the car wash business highly attractive and even considered opening one at one point. You have a regular clientele, in many areas the competition isn’t too intense, and there is lots of room to upsell more expensive services like detailing. If I was going to go into this business, I might consider starting with a smaller facility in a smaller market, and really learning the business before going for a larger facility, in a more competitive marketplace.

This is a boom or bust business. One relative went into this business out of college and just couldn’t get any momentum going. Whereas a friend of mine who had sold his retail store business has quickly become hugely successful at commercial real estate. My friend is highly charismatic, he could carry on a conversation with a tree, and he is always meeting new people. He also worked for an established broker for a year or so before going on his own, which is a typical path in this business. While it can be difficult to build momentum initially, the potential upside is much higher than selling residential real estate.

Related: 8 Steps to Get Started with Commercial Real Estate Property Investment

One of my business school classmates started a concert promotion business while still an undergrad at Harvard, and even as a student he was making a fortune at it. He started with lesser known groups and smaller venues, and within a couple years he was booking some of the largest venues in greater Boston. He also enjoyed partying with the rock stars!

Even small businesses need all kinds of insurance and you can help them by getting them the coverage that will help save their business on a rainy day. To succeed in this business, you need to be outgoing and network well. But you also need to come across with a smart, consultative sell, not a hard-core pitch. It will take some time to build a corporate insurance brokerage, but this kind of business offers both high income potential and the possibility of someday selling it for a high multiple of earnings.

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By Stephanie Stahl published June 1, 2018
Content Creation / Video / Content Marketing World / Womens Eliona Imp Party Dress Ange NjBHHln

What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”

Those degrees don’t exist, of course. But that’s OK. Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion :

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.

Captivating examples of this “different kind of mind” at work emerge seemingly one after the other. Let’s take a look at the secrets to their storytelling success.

1. Great storytellers collaborate

In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” He’s an actor, a producer, a director, and a writer (phew!).

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. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works.

For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. “Video presented itself via co-collaboration and creation with others on the same mission: teaching self-reliance,” says Laura Berkobin, director, digital and content at Pull-A-Part, which created a successful miniseries for DIY aficionados. “For brands to figure out video, they need to first ask themselves and answer, ‘Why would [my customer] spend their time [watching, reading, listening to] my content vs. someone else’s? What’s our expertise and edge?’ Determine your ‘why’ and ‘what’ before you tackle the ‘how.’”

Marketing campaigns that make use of promotional models may take place in stores or Slip on Sneakers for Women On Sale in Outlet Natural Rope 2017 35 Paloma Barcel 3.5 Paloma Barcel Slip on Sneakers for Women On Sale in Outlet Natural 2017 Rope NWouZU0Hx
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, special promotional events, clubs, or even at outdoor public spaces. Promotional models may also be used as TV host/anchor for interviewing celebrities such as at film awards, sports events, etc. They are often held at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present.

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"Spokesmodel" is a term used for a model who is employed to be associated with a specific brand in advertisements . A spokesmodel may be a celebrity used only in advertisements (in contrast to a brand ambassador who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right. A classic example of the spokesmodel are the models hired to be the Marlboro Man between 1954 and 1999.

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models work a trade show floorspace or booth, and represent a company to attendees. Trade show models are typically not regular employees of the company, but are freelancers hired by the company renting the booth space. They are hired for several reasons: trade show models can make a company's booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. They are articulate and quickly learn and explain or disseminate information on the company and its product(s) and service(s). And they can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, possibly increasing the number of sales or leads resulting from participation in the show.

Atmosphere models at a sexy costume party

Atmosphere models are hired by the producers of themed events to enhance the atmosphere or ambience of their event. They are usually dressed in costumes exemplifying the theme of the event and are often placed strategically in various locations around the venue. It is common for event guests to have their picture taken with atmosphere models. For example, if someone is throwing a "Brazilian Day" celebration, they would hire models dressed in samba costumes and headdresses to stand or walk around the party.

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Podium models differ from runway models in that they don't walk down a runway, but rather just stand on an elevated platform. They are kind of like live mannequins placed in various places throughout an event. Attendees can walk up to the models and inspect and even feel the clothing. Podium Modeling is a practical alternative way of presenting a fashion show when space is too limited to have a full runway fashion show.

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  • Taylor Cooney

    Product Designer at Nudge Rewards. Previously Kik.

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    We publish creators. Why they make. How they see. What they do. Everyday is the creators' perspectives. This is the corporate blog of .

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